Ofwat has published a consultation on its approach to introducing the water efficiency fund that the regulator confirmed in the final methodology for the 2024 price review.

The final methodology said that “PR24 will introduce a fund of up to £100 million to help stimulate a transformative, sustained and measurable reduction in water demand nationally, using a range of water efficiency approaches”.

This consultation sets out Ofwat’s emerging thinking on how the fund
could operate and seeks views on a wide range of related questions. It is the first of two consultations planned and the next, in early 2024, will use the feedback received on this consultation to set out a more developed approach.

Initiatives in the consultation include the use of artificial intelligence to identify households with ‘unusually high’ water use, and a large-scale ‘water efficiency behaviour change campaign’.

The closing date for this consultation is 22 September 2023