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    • We should take time and effort to correct misinformation – Phil Williamson
     
    December 13, 2016

    We should take time and effort to correct misinformation – Phil Williamson

    News

    Scientists should challenge online falsehoods and inaccuracies — and harness the collective power of the Internet to fight back, argues Phil Williamson

    With the election of Donald Trump, his appointment of advisers who are on record as dismissing scientific evidence, and the emboldening of deniers on everything from climate change to vaccinations, the amount of nonsense written about science on the Internet (and elsewhere) seems set to rise. So what are we, as scientists, to do?

    Most researchers who have tried to engage online with ill-informed journalists or pseudoscientists will be familiar with Brandolini’s law (also known as the Bullshit Asymmetry Principle): the amount of energy needed to refute bullshit is an order of magnitude bigger than that needed to produce it. Is it really worth taking the time and effort to challenge, correct and clarify articles that claim to be about science but in most cases seem to represent a political ideology? Click here to read more.

    Ian Hislop and the Orwell lecture – Orwell warned us, in Animal Farm & 1984, now we have our own version of this reality – not a time to do nothing.

    Tagged: Communication, Phil Williamson, Post-truth

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    Ocean and Coastal Futures, formerly known as Communications and Management for Sustainability