I’d seen the images but never knew there was a massive set of these – celebrities and fish take your pick – then I came across this … click here to see the images … It’s all about communication.

‘Fishlove was set up in 2009 by Nicholas Röhl, co-owner of MOSHIMO, and actress Greta Scacchi to raise awareness of the unsustainable fishing practices that are destroying the earth’s marine ecosystem. Since then, the Fishlove images have succeeded in bringing the subject of over-fishing to the front covers and pages of the world’s media many times over.