The Marine Conservation Society (MCS), the UK charity which works to ensure consumers, restaurants and food industry buyers only choose fish from sustainable sources has released its most informative seafood App yet and says it hopes the simple advice will clarify what, for many, is a highly complex issue.

The Good Fish Guide App (free on both iphone and android) is a great catch for anyone who wants to make sure the fish they are buying comes from sustainable fisheries – where stocks are either holding their own or increasing.

Android: simply click this link on your device and follow any further instructions.

Apple: click this link on your device and follow any further instructions.

Please don’t hesitate to get in touch for further details or to request an interview. Images are available for download here.

“Making sure the fish you are buying is as sustainable as possible, in season and big enough to have reproduced makes the whole issue a bit of a minefield. Many fishmongers and fish counter staff have some of the information customers require, but not all. The Good Fish Guide mobile app has all the answers right at your finger tips. Whilst looking at fish on the counter you can, with a few taps and swipes, be sure your fish supper is as sustainable as possible,” says Bernadette Clarke, MCS Good Fish Guide Programme Manager.

The App lists fish alongside their MCS Fish to Eat or Fish to Avoid rating – red, green or amber (eat only occasionally).

The main role of the MCS Fish to Eat and Avoid lists, which can also be found at www.goodfishguide.org, is to identify for consumers fish from currently healthy fisheries or farms, the fish to eat, and the fisheries consumers should be avoiding, the one’s that are overfished and poorly managed.  By changing its ratings in line with the latest International Council for the Exploration of the Sea stock and other advice, MCS tries to ensure through public awareness that consumers make the right choices and popular species don’t drop to worryingly low levels.