Severn Trent has launched a new incentive scheme in partnership with Nectar360, which owns and operates Nectar, rewarding customers for adopting a smart meter and reducing their water usage.

The scheme will see Nectar account holders rewarded with extra points for demonstrating lower water usage through their smart meters.

Photo credit: Neal Smith

Launching in November 2024 and scheduled to run for 18 months, Severn Trent will select the customers who will take part in the scheme, from those who have already adopted a smart meter. The scheme will see around 25,000 Severn Trent customers sign up, with those who reduce their usage also likely to benefit from lower energy and water bills.

It also marks an industry first partnership in which a water company has partnered with a loyalty programme to reward its customers for highlighting good water consumption trends.