Thanks to Natasha Bradshaw for passing this on.
EU: Maritime Spatial Planning has a clear objective. The objective of ensuring that the largest number of stakeholders depending on the maritime space are allowed to perform their activities in a fair, sustainable, and collaborative way. It ensures the coexistence between human activities and the protection of ecosystem services, and in doing so contributes to the Blue Economy. Without communication, without a broad, open and silo-breaking style of communication, this cannot be achieved.
But how to communicate MSP? Who will be the target audience? Is the press interested? If we communicate our plans will we generate interest or defiance? Such questions are probably in every planners’ mind, and the contexts may vary depending on the complexity and literacy of each maritime community. Fortunately, for over a decade, growing enthusiasm and the awakening of the general public to ocean matters (consider BBC’s Blue Planet documentary, worldwide actions for beach cleanings, the Decade of Ocean Science for Sustainable Development and the very recent EU4Ocean initiative). Coupled with the ever increasing availability of communication tools, institutions and “planners” in charge of leading Maritime Spatial Planning initiatives in 2020 are given a “planetary alignment” to develop powerful, attractive and engaging communication actions that will both serve their mission and the wider ocean literacy. In the following chapters, you will discover how participative processes, event planning, social media, interactive screens or virtual reality, can all be used to ensure that Maritime Spatial Planners and MSP stakeholders, take the right path to achieve this vision of a shared maritime space for all.
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