Communicating Climate impacts through adaptation

About the Women’s Institute and their Climate Ambassadors

The National Federation of Women’s Institutes (NFWI, www.theWI.org.uk) is an educational, social, nonparty political and non-sectarian organisation. Founded in 1915, the NFWI is the largest voluntary women’s membership organisation in the UK with some 220,000 members in over 6,300 Institutes across England, Wales, and the Islands. The NFWI has a long history of undertaking educational work and campaigning on a diverse range of issues. The organisation’s resolution process means that members play a central role in defining policy and bringing issues onto the organisation’s national agenda. In 2016, the NFWI decided to recruit WI Climate Ambassadors via federations: WI members who felt passionately about climate change and who wanted to campaign locally within their communities. The NFWI now has over 100 Climate Ambassadors registered across England, Wales and the Islands, who form helpful bonds with their MPs and wider community on the issue of climate change.

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About Climate Outreach is a team of social scientists and communication specialists working to widen and deepen public engagement with climate change. Through our research, practical guides and consultancy services, our charity helps organisations communicate about climate change in ways that resonate with the values of their audiences. We have 15 years’ experience working with a wide range of international partners including central, regional and local governments, international bodies, academic institutions, charities, businesses, faith organisations and youth groups.