According to new research, billpayers under the age of 24 have a more positive overall perception of the water sector than customers in other age bands.

Research published in Echo Managed Services’ Generation Z Report: A new wave of customers for water companies found that the demographic scored water companies highest for being responsible, ethical and authentic.

The research also found that well over half – 61% – of non-bill payers in the Generation Z age bracket have no idea who supplies the water in the home they live.