South East Water is the first water company to join forces with behavioural science experts Advizzo to develop new innovative approaches that empower customers to better control the water they use and therefore the bill they pay. For several years South East Water has been utilising various information channels to encourage behaviour change and has […]
Despite tap water being freely available and safe in many countries, bottled water is widely consumed around the world. This has negative effects on the environment, including water wastage and pollution. This study assessed beliefs about purchasing bottled water and tested three strategies to change behaviour, showing that combining persuasive information and social pressure can […]
Despite tap water being freely available and safe in many countries, bottled water is widely consumed around the world. This has negative effects on the environment, including water wastage and pollution. This study assessed beliefs about purchasing bottled water and tested three strategies to change behaviour, showing that combining persuasive information and social pressure can […]