Water Briefing ‘Richard Laikin, Water Sector Leader, Power & Utilities at PricewaterhouseCoopers, explores opportunities for transformation of the UK water industry.   Scenarios explore the future The water industry will undergo profound changes in the coming years, driven by a progressive regulatory agenda, climate change, changing customer attitudes and the deployment of digital technology. Companies must deal with population growth, a rising risk of floods and drought, greater emphasis on cutting their carbon footprints and the need for innovations to improve efficiency and satisfy more demanding customers.  Now is the time to challenge current thinking by considering how the industry will react to the drivers and policy levers that will interact with environmental and technological changes to shape the sector.  That is why PwC and Yorkshire Water, have developed six scenarios which describe how the industry might evolve by 2040, each setting out a pathway towards a plausible future. ‘ Click here for more information.