MSC ‘Seafood fraud – the selling of seafood products with a misleading label, description or promise – has become a widespread form of food fraud. In fact a recent global analysis suggested that on average 30% of seafood products are misdescribed or mislabelled.  Although it is possible for seafood to become unintentionally mixed at various points in the supply chain, mislabelling threatens the bottom line of honest fishers and seafood traders, it also undermines the progress being made by sustainable fisheries and can allow illegal and unregulated fishing practices to go undetected. A traceable supply chain is vital to delivering the MSC’s vision of healthy oceans and its promise to consumers that MSC labelled seafood comes from a sustainable source.’  To download the report click here.

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