The Shark Trust is part of a new global coalition that is working to ensure a positive future for sharks and rays. On 15 February 2016, the Global Shark and Ray Initiative launched a 10-year plan for turning around the conservation status of sharks. The ambitious plan, based upon the best science and trade data available, shapes a global effort for the coming years. The Global Strategy for the Conservation of Sharks and Rays (2015–2025) is the product of an intensive 18-month strategic planning process incorporating extensive scientific, fisheries and trade data analysis and synthesis.