Water is a vital resource that we depend on to survive. Unfortunately, it’s easy to take this resource for granted, assuming it will always be available in abundance. But that isn’t the case, with experts predicting that global fresh water demand will outstrip supply by 40% by 2030.

Water scarcity is already an issue that affects millions of people around the globe and, as the world’s population continues to grow, demands for water are only increasing. These statistics from UN Water highlight the problem of water scarcity:

• 2.3 billion people live in water-stressed countries
• 1.42 billion people – including 450 million children – live in areas of high or extremely high water vulnerability
• 4 billion people experience severe water scarcity during at least one month of the year

Keeping our water consumption at a sustainable level is crucial to ensure we have enough water to meet our basic needs now and in the future.

And it’s not just about having enough water. Large amounts of energy are required to treat and distribute water, so using less water also means we can reduce our carbon footprint and minimise our impact on the planet.

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