• New research shows 81% of people are concerned about the cost of their energy bills this winter
• The average household of four could save £472 per year by making small changes to save water
• Only one third (30%) think it is important to save water during winter, compared with almost 80% during the summer
• Water UK is encouraging the public to be ‘water savvy’ and save water during the winter to save money on bills and reduce the risk of severe drought next summer

Water UK is helping the public to be savvy about their water use this winter, so consumers can save money on their bills while doing their bit to replenish water stocks ahead of next summer.

Water UK has said that taking small steps to save water will help households save money, not only on their water bills but on their energy bills too – heating water makes up almost a fifth (18%) of the cost of a household energy bill. Water UK found that 81% of people are concerned about the cost of their energy bills this winter.

Despite the weather getting colder and wetter during the winter, the record-breaking dry and warm weather this summer left reservoir stocks in England at their lowest levels on record. While the rainy weather is helping to alleviate the damage, some parts of the country remain in drought. The public are being encouraged to reduce their water use this winter to help prevent further restrictions next year.

New research from Water UK found that less than a third (30%) of people recognise the importance of saving water during the winter, compared to 80% of people who said it was important during summer.

For the first time, industry body Water UK is running its national summer Water’s Worth Saving campaign throughout the winter months. The campaign will show why saving water during the winter matters, as well as offering hints and tips on how to save water, and energy, in the home.