24 Jun 2020
Language matters: Reworded Thames advert gets huge female response
Surge in women applying for manual jobs after wording in adverts made less ‘masculine’ ‘Language matters. Words reflect cultural norms and maintain social realities,’ campaigner says More women have put themselves forward for manual frontline jobs at Thames Water after the company altered the “masculine coded” phrasing of its recruitment adverts. The firm used an online tool that […]