20 Aug 2024
More than half of seafood consumers in the UK now recognise the blue MSC ecolabel
Over half of UK seafood consumers now recognise the Marine Stewardship Council (MSC) ecolabel, reflecting a growing awareness of sustainable fishing. A recent survey found 54% of fish and seafood buyers had seen the blue MSC ecolabel, up from 51% in 2022 and 44% in 2016. Understanding of the ecolabel has also improved, with 39% […]