Insights into communicating science – ignorance is not the problem
Understanding the psychology is the first step in effective communication Fiona MacDonald Science Alert ‘A lot happened in 2016, but one of the biggest cultural shifts was the rise of fake news – where claims with no evidence behind them (e.g. the world is flat) get shared as fact alongside evidence-based, peer-reviewed findings (e.g. climate change is happening). Researchers […]