Waterwise has worked with the Environment Agency and a range of partners with expertise in water efficiency behaviour change initiatives to prepare a new toolkit to enable a standard approach to reporting on behaviour change projects in the UK. The purpose of the toolkit is to ensure water efficiency behaviour change projects can be evaluated […]
A key barrier to cutting water consumption is the lack of awareness about how much we actually use. Behavioural Insights teamed up with Affinity Water and Outré Creative to redesign customer bills through a behavioural lens and provide customers with feedback on their water consumption. This article summarises the approach and presents final results from […]
A new study from McGill University suggests that while some Icelandic Orcas have very high concentrations of polychlorinated biphenyls (PCBs) in their blubber, others from the same population have levels of PCBs that are much lower, with a 300-fold difference between the levels of PCBs among the most contaminated Orcas compared to the least contaminated […]
Analysing a range of scenarios for how the use of public transport, broadband networks and utilities might change as a result of Covid-19 and regularly reviewing which trends seem to be playing out is the best way of avoiding policy paralysis in the face of huge uncertainties, according to the National Infrastructure Commission. Behaviour change […]
Why behaviour change matters to the GEF and what to do about it. The Global Environment Facility (GEF) seeks to address the root causes and consequences of global environmental change by transforming markets and behaviours: unsustainable practices and behaviours are at the heart of the drivers of global environmental change, and responding to these can […]
This post outlines a simple ‘three pillar’ framework to help realise the often untapped potential of behaviour change. Pillar 1 is private personal action in the form of a new behaviour which stays in the private domain. Pillar 2 is where that behaviour is made available in the public domain through informal channels such as […]
BusinessGreen “We need to gear policy more towards human ways of decision-making behaviour rather than the hypothetical actor,” argued Toby Park, head of energy and sustainability at the Behavioural Insights Team. But what might this mean in practice? How can businesses and policymakers convince people not only that reducing their greenhouse gas emissions is a […]
Yorkshire Water – customer behaviour campaigns to cut water use more effective than hosepipe bans The threat of a hosepipe ban during a hot summer could be a thing of the past, thanks to improvements in communications technology and a greater understanding of how to encourage customers to reduce water use, according to new proposals from […]