I’m carrying out research at Cardiff University into the influence the Marine Conservation Society (MCS) Good Fish Guide (GFG) may or may not have on consumer decision making when buying seafood.

As efforts to increase provision of sustainable seafood continue, this study will help us to understand your experiences of shopping for and consuming seafood and thus the factors influencing consumer decision making when buying seafood.

If you are 18 years or over, resident in the UK and have responsibility for buying food for yourself, family or household, and interested in helping protect our marine resources, please take about 10 -20 minutes (depending on how many questions are applicable to you) to complete this questionnaire. You do NOT need to have used the guide or buy or eat fish to take part, I would like to hear from everyone, including why people might not use the guide or what might stop them from buying or eating seafood.

You can access the survey by using this link:  http://bit.ly/sus_seafood_survey  Available online from 1st May until 30th June 2020.

If you have any queries or for more information about my research, please contact Bernadette Clarke by emailing: ClarkeBM@Cardiff.ac.uk

As a thank you for your time and help in completing the questionnaire your name can be entered into a prize draw for the chance of winning FREE individual membership (for 1 year) to the Marine Conservation Society (MCS), a copy of the River Cottage Cookbook (hardback) or a plastic-free mini hamper. Further details of how to enter the draw may be found at the end of the survey. Thank you in advance for your participation!

Best wishes,

Bernadette Clarke

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