A Beautiful If Evil Strategy – Chris Rose

Posted on September 27, 2017 by tochrisrose

‘As the planet fills up with plastic and the EU ponders its new ‘plastics strategy’, is the great re-framing and concern co-option strategy of the plastics industry finally going to run out of road?  The threat of invisible omnipresent micro-plastics may force policy-makers to rethink plastic entirely. …

It is a beautiful, if evil strategy, simple and elegant: once underway it is even cheap to run, as it is powered not simply by petro-dollars but by the active voluntary participation of people who care about environmental pollution.  This is true genius.  It co-opts the energy, goodwill and emotional commitment of those people, especially the young, who care enough about birds choked on plastic and beaches littered in plastic waste, to spend their own time, at their own expense, picking up the industrial detritus that the plastic industry creates.’ Click here to read the full article